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Playboy Settles Netscape Search Engine Advertising Case

eWeek - January 23, 2004

By Matt Hicks

Rob Andris was quoted throughout the article.

 

"While the Playboy case dealt specifically with banner ads triggered by keywords, it is likely to have a bearing on other cases that involve the use of specific words to launch search engine advertising, said Robert Andris, a partner at Ropers, Majeski, Kohn & Bentley LLP, in Redwood City, Calif.

Keyword-base advertising has become big business for search engines such as Google Inc. and Yahoo Inc. subsidiary Overture, that let advertisers bid on terms that return paid search listings."